Superiore

Designed for real

November 15, 2016

WestEdge Design Fair 2016

We spent four sunny days in Santa Monica, California at WestEdge Design Fair 2016 and we couldn’t have asked for better weather – or company! From appliances and design to food and friends, the show had everything the SUPERIORE brand represents. Here’s how our time on the West Coast was spent:

WestEdge’s Opening Night Party was a fantastic introduction to the days ahead. We believe the best way to discuss design is over a glass of wine and we did just that. The Almo Premium Appliances booth, where our award-winning SUPERIORE TriFuel™ range was showcased, was right at the edge of the Barker Hangar’s open doors, which allowed us to enjoy the fresh air and sun setting skies. 

Friday was busy from beginning to end! We spent the day detailing our product and brand standards to designers and media who came through the Almo booth (including Design Milk and the LA Times) and in the afternoon, we were so pleased to sponsor and host an intimate designer discussion with Modenus and Meredith Heron. The Modenus Talks session ranged in topics from Designing For Real, to Meredith’s signature style of layering textures and colors for maximized design, to incorporating technology and quality products.

After that, it was time to celebrate with our friends during Cocktail Hour, where over Italian canapés and Prosecco we mingled and showed off our 24” range and brand new 36” Dual Fuel range (which is not even on the market yet! More to come on that…)

Almo hosted an exclusive “after-party” for its customers and dealers under the stars, and we offered Italian wine tasting. Then it was off to Valentino’s, a renowned Italian restaurant joined by key design influencers from the LA area and beyond.  

After all this, just when you’d think we were done, we still had two more days at the show! Our thanks to WestEdge for a great event at a great venue. We’re already California-dreaming about when we’ll get to return!

View our album of show photos here: https://www.pinterest.com/TSuperiore/westedge-design-fair-2016/